A 1988 Porsche 959 Sport Coupe. Photographer: Mike Maez
‘As coronavirus cases surpass two million worldwide, the car industry has experienced an upheaval radical enough to permanently alter the trajectory of modern transportation as we know it.
Auto prices across the board have fallen 10% in recent weeks, according to Manheim, which is owned by Cox Automotive. Used-car sales in March fell 64%. Manufacturers have postponed important debuts and switched factory production lines over to making medical equipment: In Detroit, General Motors is making ventilators instead of Escalades; in Sant'Agata Bolognese, Lamborghini is hand-stitching facial masks instead of Huracans.
Meanwhile, McLaren and others have preemptively pulled out of the Pebble Beach Concours d’Elegance, the site of the year’s most important luxury car debuts. (Event organizers have yet to officially cancel the annual concours.)
An attendee places a bid for a 1972 Ferrari 365 GTB/4 Daytona vehicle during the Gooding & Co. auction at the 2016 Pebble Beach Concours d'Elegance in Pebble Beach, Calif. Photographer: David Paul Morris
Classic car collecting has seen its share of upheaval, too: Aside from Pebble Beach, every prestigious car event has been cancelled or pushed, including the annual and epic Goodwood Festivals, the Greenwich Concours, and Gooding & Co.’s “Passion of a Lifetime” auction, which had been expected to cull the most money for a single lot of cars in history. Barrett-Jackson’s big Florida auctions will now be held on Oct. 15-17; Mecum’s mass Indianapolis sales have been rescheduled for June.
But while Covid-19 wreaks havoc elsewhere, quiet winners are emerging in the classic car market. In the new world order of cars, auction houses, brokers, and enthusiasts are stepping forward, often comfortably so.
“Great cars many times change hands quietly between serious collectors, and rarely do these folks panic or liquidate collectibles that will make them happy when doomsday passes,” says Steve Serio, who specializes in finding and procuring expensive classics for high-net-worth clients. “A handful of big cars have changed hands over the last few weeks, very quietly. A few were inspected prior to lockdown, and the triggers have been pulled. These buyers and sellers remain serious.”
A scene from the Pebble Beach Concours d’Elegance in Pebble Beach, Calif. in 2016.Source: Gooding & Co.
David Gooding can attest to that.
The Gooding & Co. founder and president says he has closed multiple private sales of several extremely high-dollar cars that he hadn’t expected to sell at all. The auction house has done more and better private sales in the last few weeks than it would have during any typical springtime, including one private transaction that would amount to a world-record price for that type of prewar vehicle. The sale happened privately, it’s presumed, since no public auctions were happening anyway.
“There are some great cars that are available now that wouldn’t otherwise be—and the prices we have gotten for some them are actually robust,” says Gooding, speaking by phone from his home in Santa Monica, Calif. “There is a lot of pent-up demand.”
He noted that shifting priorities among collectors—some downsizing from cars that don’t matter as much as they used to, while others are purchasing cars that, they realize, matter to them more than ever—has created a dynamic, even exciting new playing field eagerly being navigated by discerning collectors.
“It’s not quite as simple as people are desperate or need money. But sometimes, people may decide: ‘I want to sell something now because I see a different opportunity, even in the stock market or real estate,’” Gooding says.
“For those of us who love cars, who truly love cars, this has really created a yearning for all of us to go back to our roots. We are looking forward to having the spare time and freedom to go out and drive and hang with our car buddies. It’s something we are really looking forward to doing, and for a lot of us, a car is a big part of that.”
Call it the YOLO approach: You might as well buy that thing you’ve always wanted. After all, you only live once.
A Lancia Delta S4 Stradale. The plucky Italian cars were used for the infamous Group B racing series that dominated European rally racing in the 1980s. The best examples of the rarest racing versions sell for $500,000 and up. Photographer: Ronen Topelberg
It certainly applied to a Lancia Delta S4 that belonged—until this week—to British artist friend of mine. He hadn’t intended to sell such an expensive, rare Italian car during this volatile time. But when someone inquired through Instagram and made a rather decadent offer—the buyer had wanted to own a Lancia for years and figured it might be now or never—Mr. Brit, who is press shy and on lockdown in New York’s Hamptons, accepted. He had already set his eye on owning something else that he had put off; the Lancia sale gives him the cash to do so.
Meanwhile, across the country in Los Angeles, my neighbor is chasing an older Lotus Evora from a seller in Texas, just to have something “fun to drive” while he stays isolated, awaiting delayed delivery of a Porsche Cayman GT4. His black Ferrari sits undriven in our shared parking lot: “You can’t eat filet mignon every day,” he says.
Auctioneer Charles Ross, (right) gestures as David Gooding, president and chief executive officer of Gooding and Co., listens during the bidding for a 1975 Ferrari NV 312T race vehicle in Gooding & Co.’s auction at last year’s Pebble Beach Concours d'Elegance. Photographer: David Paul Morris/Bloomberg
More publicly, automotive auction houses are finding new lives online. Bonhams took in a tidy £575,000 ($720,509) on a 1958 Lister-Maserati sports-racing car during a “sealed-bid” auction it held online earlier this month. RM Sotheby’s managed $13.7 million in sales and a 69% sell-through rate at an auction it held online on March 20-28, sums that roughly equaled RM’s typical sell-through rates at live auctions. That sale, which had originally been scheduled to occur in Palm Beach, Fla., drew nearly 900 registered bidders—23% more than the average number of registered bidders at live RM Sotheby’s Florida auctions over the last four years, according to the auction house.
Bring a Trailer, the website that sells vintage cars online in weekly auctions, has followed suit. After a brief drop in sales during the second week of March, the online car seller has seen web traffic and sales surge.
“Yesterday was our largest traffic day ever, and four out of our five best days ever for traffic have been in the past week,” says founder Randy Nonnenberg, speaking via phone on April 8. BAT has seen normal sell-through rates of roughly 70% through the spring. For the first week of April, sales were 95% of what they were the first week of March. On the day we spoke, a 1976 Porsche 930 Turbo Carrera in Sahara Beige sold for $110,000. “This is not, ‘Oh my goodness, the classic car marker is going to stop and the bottom is falling out.’”
This 1970 Porsche 914 went for almost $1 million earlier this year in Scottsdale, Ariz. It was one of only 16 customer cars of the model made that year. Photographer: Brian Henniker, courtesy of Gooding & Company
Screaming Deals (Not)
It’s also telling that the auctions set for the Pebble Beach Concours d’Elegance are proceeding (cautiously) as planned, as are those of Bonham’s Monaco sale set for May. They will likely exist in online form, even if the live events are cancelled, which won’t present that radical a change; auction houses have never relied on live bidders, anyway. International callers, buying agents, and secret deals with private customers have characterized even the most elite auction sales since their inception.
“So many of the bigger cars we sell to people who aren’t even there—through agents who are inspecting the car for them—so I don’t think [online sales] will have a big effect on the auctions,” Gooding says.
Just don’t expect to get blue-light-special deals on that coveted Ferrari Daytona, say those who closely watch the field. Classic car sales had already been cooling after a half-decade of gangbuster sales totals and record-breaking hammer prices. The feedback loop that created a precipitous, unsustainable pace from 2015 to 2018 got back to a healthier rate last year. Speculators were already winnowed out of the car market when prices dropped in favor of true enthusiasts. On the buying side, these stalwarts will always have lists of what they want to own next and on the selling side, they won’t sell a prized possession for beans just because a few car shows have been scuttled.
“None of the scarier predictions of collector car market mass chaos have occurred,” says Cam Ingram, the owner of Road Scholars, a sales and restoration shop based in Durham, N.C. “Collectable vehicles are not flooding the market and being sold for screaming deals as their owners try desperately to raise capital—much to the chagrin of the opportunist.”
Indeed, at that RM Sotheby’s sale last month, a 1996 Porsche 911 GT2 topped sales with a $891,000 final bid. It would have been a breathtakingly high price during any time, that of the coronavirus included.’
- Bloomberg, 4/16/2020